Articles

If there’s one key communication lesson we learn from politicians and corporate professionals who end up in court, it’s this: What not to include in email. Read More.

Google’s fine in France of 1.1 million euros ($1.3 million) might seem small, but the reason behind the fine will hurt the company’s reputation much more than the financial loss. Read More.

Though it is one of the older digital marketing strategies, email marketing is still around because it works. Read More.

Despite every new ad channel thriving today, email marketing remains a potent tool that should not be overlooked. Read More.

Fact-checkers at the influential Poynter Institute’s fact-checking newsletter were dragged on Twitter Thursday after posting a deeply unserious article about Clubhouse, the new audio-based social media app that made headlines last weekend when Elon Musk used it to talk stock trading with Vlad Tenev, the CEO of Robinhood. Read More.

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates. Read More.

Business owners and marketing teams spend a ton of time, money, and energy building robust websites packed with helpful information and products. Despite their best efforts, getting page views is still a struggle. Read More.

Twitter restricted journalist James O’Keefe’s Twitter account, as well as that of his founding organization Project Veritas on Thursday morning, citing violation of “rules against posting private information.” Read More.

In another act of Big Tech censorship, YouTube has banned the popular pro-life website LifeSiteNews from its platform and completely removed all of the videos posted on its channel. Read More.

One painful lesson of 2020 was learning how fast marketing plans could go obsolete thanks to the COVID-19 pandemic and the resulting economic and social changes. Read More.

Bill Gates (supposedly) once said: “If I was down to my last dollar, I'd spend it on public relations.” Read More.

This is big. Today, Facebook has announced that it will launch a new test that will see a reduction of political content in people's news feeds, in response to concerns about the impacts of divisive political debates on the platform. Read More.

Business owners everywhere incorporate marketing tactics every week and every month to tell the world about their mission and their products or services. Read More.

We’ve long been told that the only thing constant is change, but no pithy phrase could have prepared us for the tidal wave of disruptions that came with the year 2020. Read More.

The Department of Justice on Monday withdrew a lawsuit challenging California's net neutrality law, which largely requires broadband providers that offer service in the state to follow the Obama-era broadband regulations. Read More.