If you think that using some solid keywords to boost your search results can help you increase your conversions, you might have to reconsider your strategy. Keywords can help you bridge the gap between what your users are looking for and how you make your business fit into their search.
But it’s not a way to convince your users to convert. Unless you create your copy with your customers in mind, it can be challenging for you to convert them.
So what do you do to create some powerful customer-focused copy for your business?