Articles

What is Email Marketing? Read More.

Piers Morgan is railing against cancel culture and "woke" liberals in a lengthy account appearing in the U.K.'s "Mail on Sunday" newspaper. Read More.

The first email management system was created in 1972 and email marketing came soon after. Read More.

If you’ve been using email marketing for a while, you might have come across the term segmentation. Before we dive into how to segment an email list, I want you to understand what email segmentation is. Read More.

The Supreme Court has rejected Facebook's request to intervene in a closely watched privacy battle over online tracking. Read More.

The Heritage Foundation, one of the oldest and most respected conservative think tanks in Washington, D.C., rejected six-figure donations from Big Tech companies Google and Facebook, taking a principled stand against Big Tech censorship of conservatives. Read More.

Facebook scrubbed a page belonging to Boulder supermarket shooter Ahmad Al-Issa that revealed the gunman was anti-Trump and had promoted pro-refugee, anti-Islamophobia activism. Read More.

Fifteen years after the first “Real Housewives” franchise appeared on March 21, 2006, some of Bravo’s biggest fans are rendering the network’s brash reality fare impossible. Read More.

Email marketing is the tried-and-true strategy of sending emails to engage with your business’s prospects and customers.  Read More.

Cancel culture has now canceled six Dr. Seuss books because someone somewhere was offended. Read More.

As an email marketing consultant, brands repeatedly tell me that they know this channel is important, but they just haven’t focused on it. Read More.

Some 64.82% of Google searches in 2020 ended without the searcher clicking through to a web site on mobile and desktop, up from 50% in June 2019, according to analysis published Monday.  Read More.

Eight years ago, the Federal Trade Commission had the chance to face down Google — the giant of Silicon Valley whose power now alters the free flow of information at a global scale, distorts market access for businesses large and small, and changes the nature of independent thought in ways the world has never experienced. Read More.

Email open rates are a critical metric to track, as they tell you a lot about the success of your marketing campaigns. Read More.

Content marketing is arguably one of the most important aspects of your overall approach to winning new business. It’s also one of the most difficult techniques to get right, each time, over a period of time. Read More.