Email and digital marketers can be excused if they have been feeling a bit stressed over the past year. Beyond the immense challenges presented by the pandemic, there have been ongoing developments in the data privacy landscape and changing technologies to deal with. But it’s good to remember that challenges also often provide opportunities. Let’s take a look at a few big changes that could impact email marketing in 2021 and in the future — and how marketers can adapt and identify new opportunities.
Evolving Consumer Engagement
Consumer behavior evolves constantly. Some changes can occur suddenly and require quick decisions, while others allow marketers the time to adapt more gradually. Over the past year, email marketers have been dealing with largely unprecedented and sudden changes in consumer behavior.