6 Ways to Use Content Personalization for Your ABM Strategy

Content personalization is not a new concept. With marketing automation tools and powerful customer relationship management (CRM) platforms like HubSpot, marketers have more power than ever before to connect with users on a personal level, using data such as first name, email, company name, and so on.

If you’ve used a personalization token in an email, you’ve at least done some content personalization. But in an account-based marketing (ABM) approach, a simple personalization token may not be enough to influence contacts in your campaign. In an ABM-based strategy, you need to connect with contacts and buyers at multiple touch points and speak to their individual pain points based on their role at the company.

As you start crafting your next ABM campaign, here are six ways you can use content personalization within your strategy.