What’s Next For Email Marketing?

iOS 15 has already been announced and is set to be arriving in iPhone Settings apps later this year.

The new software update builds on the progress of iOS 14.5, with privacy continuing to serve as a defining feature for Apple devices.

Central to iOS 15 is Mail Privacy Protection, which will reportedly allow users to block third parties from tracking data such as email opens.

This, of course, poses a huge threat to email marketing campaigns that have relied so heavily on insights such as open rates and clickthroughs.