What Are Email Open Rates?

Email open rates are a critical metric to track, as they tell you a lot about the success of your marketing campaigns.

Owning a small business takes courage. You take chances, you put yourself out there, and you risk failure pretty much every day. This is true, too, when it comes to your email campaigns. You put time and energy into the content, images, links, design, and more for your emails. So when people don't open them, it affects you professionally and personally.

What is an email open rate?

When you send an email, the percentage of people who open it out of the total number of subscribers is the email open rate. A good average to strive for with your open rate is between 20% and 25%.