Think Email Marketing Is Dead? You’re Dead Wrong

If you're just setting out on the rocky road of marketing your small business, you'll quickly trip over advanced concepts: artificial intelligence (AI)-powered segmentation, omnichannel marketing automation, or SMS and social media marketing, for a few. And these are all effective tools for diligent digital promotion. But one of the most effective tools—and a perfect place for beginners to start—is email marketing.

Email marketing remains at the core of most digital-marketing tool suites, even though it's been around for almost as long as email itself. But despite its age, the channel has kept up with the times and remains a top way to reach your customers. EmailToolTesters recently compiled a study of the most current email-marketing strategies and trends based on data from Techjury, Statista, Content Marketing Institute, Salecycle, Blog HubSpot, Klaviyo, Campaign Monitor, GetResponse, and Constant Contact.