Study: Consumers Want To Know What Data Brands Have On Them
- by: Ray Schultz
- 2021-06-04
- Source:
MediaPost
- 06/07/2021
Using laptop and drinking coffee / Mit Laptop und Kaffee trinken by Marco Verch Professional Photographer is licensed under Flickr CC BY 2.0
Consumers are nervous about data security, according to a new study by Axway.
Of those polled, 82% are concerned that their online data may not be secure. And 82% want to know what specific data firms have collected on them.
However, 59% feel it’s worth sharing data with companies if it results in a better experience.
Source:
MediaPost
Using laptop and drinking coffee / Mit Laptop und Kaffee trinken by Marco Verch Professional Photographer is licensed under Flickr CC BY 2.0
