How to Make Content Marketing Work In a World Saturated With Content

There’s no shortage of content online. 4.6 billion pieces of content are produced daily, each competing for your consumer’s limited attention.

The industry is saturated, to say the least. On the one hand, a flash flood of content is good for searchers, as they’ll find information about pretty much anything they look for. On the other hand, content creators must fight for their chance to earn those searchers’ attention.

This is supposed to be encouraging, not discouraging. Here’s why:

It doesn’t matter whether you’re a brand new business or a seasoned marketing veteran —you can play the content marketing game and win it.