How to Engage Your Lead with a Strong Email Marketing Sequence

Digital marketing has exploded over the last decade, and there are now dozens of ways to reach out to customers. However, there is still one technique that rises above the others. Believe it or not, email marketing still has the best ROI, even beating out social media marketing.

Why email marketing?

Probably because people tend to pay more attention to their email. You can scroll through a newsfeed aimlessly, but email needs more direct attention since it can contain important information. Catching your target audience when they are paying attention is the key to successful marketing.

Of course, that is easier said than done. You want to evade spam filters and give customers something useful, all while managing your own successful company.