Email Collection Forms Improve Performance Of Online Videos

Consumers are more willing to give their email address to businesses when engaging with video content, according to data released Wednesday.

Wistia, a hosting platform focused on video and podcasting, published a report Wednesday analyzing video marketing trends. It also examines how the pandemic increased video consumption, engagement, and creation, providing predictions for what is to come.

The company created its 2021 State of Video Report by analyzing more than 44 million videos uploaded between 2016 and 2020 across more than 500,000 accounts in its platform.