BrandTotal Continues Battle With Facebook Over Data, Says It Could Face 'Immediate Liquidation

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  • Source: MediaPost
  • 03/17/2021


Analytics company BrandTotal is again urging a federal judge to prohibit Facebook from blocking BrandTotal's data-gathering efforts.

In its new request, BrandTotal argues that Facebook effectively “imposed an information monopoly on commercial advertising metrics,” by preventing other businesses from collecting information relating to ads on the site.

The analytics company adds that it “could face immediate liquidation,” unless granted an injunction against Facebook.

The two companies have been battling since last September, when Facebook took steps to ban BrandTotal's UpVoice browser extension from the platform, and demanded that Google remove UpVoice from the Chrome Web Store.

Source: MediaPost
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