Brands Show Heightened Interest In Personalized Content, 'Opt-Out' Too

Whether we realize it or not, we are all in the business of content. And the pandemic has exacerbated the proliferation of content due to the corresponding shift to a greater reliance on digital media.

But not all content -- especially digital content -- is created equal, and there is an imminent need among marketers to make better versions, improve content marketing ROI and reduce the waste associated with it.

In this week's analysis of Bombora's Company Surge data, “real-time personalization,” “brand voice,” and “content personalization” were among the top five trending topics among the MediaPost 500.