Articles

Eight years ago, the Federal Trade Commission had the chance to face down Google — the giant of Silicon Valley whose power now alters the free flow of information at a global scale, distorts market access for businesses large and small, and changes the nature of independent thought in ways the world has never experienced. Read More.

Email open rates are a critical metric to track, as they tell you a lot about the success of your marketing campaigns. Read More.

Content marketing is arguably one of the most important aspects of your overall approach to winning new business. It’s also one of the most difficult techniques to get right, each time, over a period of time. Read More.

Media members across the political spectrum expressed outrage Thursday after Alexi McCammond was forced out as Teen Vogue's editor-in-chief over backlash to tweets she posted as a teenager. Read More.

Sen. Kevin Cramer, R-N.D., and Rep. Andy Barr, R-Ky., said they are taking aim at the influence of "woke corporate cancel culture" on banking with the recently introduced Fair Access to Banking Act. Read More.

As your small business grows, at some point you’ll need to take your marketing strategy to the next level. Read More.

Bill Maher made an interesting point on his show last Friday, arguing that America’s obsession with political correctness is crippling its institutions, leaving the country hobbled in the geopolitical race with China. Read More.

The wildly popular independent publishing platform Substack is under attack by the failing mainstream media, which continues to lob laughably false accusations at journalists like Glenn Greenwald, formerly of The Intercept, in an attempt to silence them. Read More.

Emojis are deemed unprofessional when used in workplace emails, but not in marketing messages, according to a report by Clutch.   Read More.

In a flashback to how art that offended the Soviet regime was blacklisted, streaming giant Spotify is now censoring song lyrics that contain “misinformation.” Read More.

Direct-to-Consumer (D2C) brands increased their email conversion rates by 26% YoY in January and February, according to a new study from LiveIntent. Read More.

Analytics company BrandTotal is again urging a federal judge to prohibit Facebook from blocking BrandTotal's data-gathering efforts. Read More.

Google must face claims that it violates federal and California state privacy laws by collecting data about Chrome users who browse the web in "incognito" mode, a federal judge ruled Friday. Read More.

Here’s a challenge for email copywriters: How do you weave in claims that your brand is socially conscious? Read More.

On March 2, communist China hacked Microsoft’s servers and compromised data of more than 60,000 Microsoft customers. Read More.