Conservatives are hoping for the return of political ads to Twitter under the ownership of billionaire Elon Musk, a move that could shake up political messaging on social media platforms.
Twitter banned political ads from its platform in 2019, becoming one of a handful of major social media sites to do so.
Jack Dorsey, Twitter's CEO at the time, justified the ban by saying political messages "should be earned, not bought." The decision drew criticism from some Republicans, including Brad Parscale, who managed former President Donald Trump's 2020 reelection campaign for a time. Parscale called the ban "yet another attempt by the Left to silence Trump and conservatives.”