2024 was arguably the year in which sports finally became a major market for biometrics. While experiments with biometric ticketing and event entry have been run for years, this year saw league-wide deployments of facial biometrics for credentialing, and new use cases in concession, merchandise and biometric alcohol sales. European football loves biometrics; so does its American counterpart in the NFL.
Wicket, Veridas, Clear and NEC are among firms leading the biometric charge. But with the global live events industry pegged to be worth US$754.04 billion by 2030, there is plenty of room for growth and innovation. Recent survey results show almost half of venues (47 percent) consider biometrics a top initiative for 2025.
Digital IDV for ticketing can reduce wait times by 68%: PYMNTS
A new market intelligence report from PYMNTS looks at how “Novel ID Verification Technologies in Stadiums Can Change the Game Beyond Sports.”
