Articles

Business owners and marketers use a wide range of tactics to grow their lead lists and secure more sales. Read More.

Not long after the first email was sent in 1971, marketers began using this digital communication channel to engage with customers. Read More.

Digital marketing has exploded over the last decade, and there are now dozens of ways to reach out to customers. Read More.

A while back, I was talking about getting your email organized. There are people out there (maybe even you) who have over 8,000 emails in their inbox. Read More.

Last November, Facebook permanently banned advertisements from online retailer PatrioticMe without explaining how the retailer's patriotic clothing or ads violated its terms of service. Read More.

Cancel culture is successful because of two basic assumptions. Read More.

Comedian Bill Burr defended Gina Carano, his former co-star on "The Mandalorian," in a tirade against the cancel culture that led to her firing over her social media posts. Read More.

There’s a simple reason why many consumers opt out of marketing emails: They never signed up for them in the first place, according to 7 Email Optimization Tips For Small Businesses, a study by The Manifest.  ​​​​​​​ Read More.

OKRs provide a way for organizations to focus their marketing efforts (OKR in marketing) around the same important initiative. Read More.

Harvard Business School Club of New York has cancelled an event set to feature James Lindsay — an expert on cancel culture. Read More.

Chicago, United States: –  The report comes out as an intelligent and thorough assessment tool as well as a great resource that will help you to secure a position of strength in the global Drip Email Marketing Market. Read More.

B2B buyers have moved beyond basic personalization — they now demand “individuation, a one-to-one interaction tailored to a customer’s specific organization and pain points,” according to Transforming the B2B Ecommerce Experience In A Digitized Landscape, a study sponsored by the Capgemini Salesforce practice.  Read More.

There’s no shortage of content online. 4.6 billion pieces of content are produced daily, each competing for your consumer’s limited attention. Read More.

Google continues to violate a Washington state law that requires the company to disclose information about buyers of political ads, Attorney General Bob Ferguson alleges in a new case against the company. Read More.

Has your open rate plummeted? Are you wondering whether you should give up on email marketing altogether? Read More.