Email marketing is still one of the most effective forms of promotion available to small businesses of all types. You have a dedicated audience you can reach who’ve already indicated they’d like to hear from you frequently.
According to studies by Statista, around 319.6 billion emails get sent each day. The number will hit around 376.4 billion by 2025. While not all emails are business related, many are. With so many messages flooding the average inbox, how can you stand out from the crowd?
Working to improve your email marketing strategy is a smart first step to higher return on investment (ROI). Here are the top ways to improve your email marketing efforts and gain maximum results with your target audience.