Coca-Cola has responded to criticism over its AI-generated commercials with even more AI-generated art.
Following backlash for its AI-generated 2024 "Holidays Are Coming" ad, the company says that this year consumers should react more positively, as AI generation is "going forward."
For 2025, Coke has not only doubled down with its commercial, but tripled down amid criticism. The recent ad, created with Real Magic AI, depicts hosts of anthropomorphized squirrels, rabbits, dogs, and the brand's traditional polar bears. While the ad showed significant improvements since last year, it still has the usual AI follies of non-spinning wheels on Coca-Cola trucks and overdrawn hairlines that could still fool the naked eye.
However, Pratik Thakar, Coca-Cola's head of generative AI, says not to believe the haters.
