Alcon Entertainment, the production company behind the sci-fi film Blade Runner 2049, has filed a lawsuit against Elon Musk, Tesla, and Warner Bros. Discovery for alleged copyright infringement. The production company claims they denied Musk’s usage of material from the film due to his support of Donald Trump and his “highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech.”
Politico reports that the producers of the sci-fi film Blade Runner 2049 have taken legal action against billionaire entrepreneur Elon Musk and his companies over the unauthorized use of imagery from the movie. The lawsuit, filed by Alcon Entertainment, claims that Musk used AI-generated images mirroring scenes from the film during the recent Tesla robotaxi launch event, despite the company’s explicit refusal to grant permission.
According to the complaint, Alcon Entertainment rejected Musk’s request to use material from Blade Runner 2049 as part of the marketing campaign for Tesla’s new Cybercab, a futuristic vehicle designed to operate without pedals or a steering wheel. However, the lawsuit alleges that Musk disregarded their objections and proceeded to use the images anyway, in what Alcon describes as “a bad faith and intentionally malicious gambit” to enhance the appeal of the event to a global audience and “misappropriate BR2049’s brand to help sell Teslas.”
