How to reevaluate your highest-ROI marketing channel
One thing marketers are thankful for about 2020 is that it’s almost over. Read More.
Email analytics you should be tracking
These email analytics can inform your email marketing campaigns, improving customer engagement and driving more conversions. Read More.
How transparency drives value in digital advertising
Ad spending during the 2020 U.S. presidential and congressional elections surged to $14 billion – more than double the spending in 2016. Read More.
What marketing trends to expect in 2021
Predicting the future feels particularly daunting after the year we just had. However, there are trends and themes underway that I anticipate will color marketing in 2021. Read More.
Five ways to optimize your digital marketing during the covid-19 pandemic
With fewer opportunities to meet clients and customers, you need to focus on how you can creatively and consistently reach people in ways that may be new to you. Read More.

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