The 2021 Email Blast: Channel Is Even More Important Than It Was Last Year

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  • Source: MediaPost
  • 01/21/2021

Email took on a bigger role in 2020, and there’s no sign that it will be letting up in 2021, according to The Importance of Email During COVID-19 And Beyond, a study by Campaign Monitor. 

Of the companies surveyed, 91% say email will be vital or very important for communications in 2021, versus 83% who said the same the prior year.

The reason? “Email became a lifeline for communicating a number of critical needs and providing content and entertainment” as people worked at home, the study explains. 

Source: MediaPost
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