PR firm CEO tells Davos: businesses need to starve platforms that spread “disinformation” of revenue

During a panel discussion on “disrupting distrust” at the World Economic Forum in Davos, Switzerland, it was posited that combating the spread of “disinformation” by “right-wing groups” is a crucial step in restoring trust in non-governmental organizations (NGOs) that collaborate with governments and other entities on initiatives aimed at ameliorating global issues.

The CEO of global communications firm Edelman, Richard Edelman, noted with regret the decline in trust towards NGOs in recent years and attributed this shift to the influence of right-wing groups, while noting that companies are now viewed as more trustworthy in addressing matters pertaining to civil society.