A feature meant to give Instagram users control over how Meta’s fact-checking process affects their feeds is sparking backlash and speculation after the company rolled it out quietly with little explanation.
In an update Tuesday to a blog post originally published in July, Meta said Instagram had recently added new user controls to its “Fact-Checked Control program.”
“The Fact-Checked Control allows you to choose how fact-checked content that we usually reduce, appears in your feed from accounts you follow,” the company says on its help page. “This control is automatically set to the default (Reduce), which is the same level of fact-checked content we’ve previously shown from accounts you follow. You can change this setting at any time to see more or less fact-checked content.”
In addition to the default option of “reduce,” which may move fact-checked posts lower in a user’s feed, other options users can opt in to are “reduce more,” which may further lower the posts, and “don’t reduce.”
In a statement, a Meta spokesperson said: "We’re giving people on Facebook and Instagram even more power to control the algorithm that ranks posts in their Feed. If someone wants to adjust the demotions on fact-checked content in their Feed, they must change the setting on their own. We’re doing this in response to users telling us that they want a greater ability to decide what they see on our apps.”
It’s not clear when Instagram added the feature. Meta introduced the options to Facebook in May, and The Washington Post reported in July that the features were not present on Instagram. It’s also not clear if pro-Palestinian posts are fact checked more often than other posts.
On Tuesday, Instagram head Adam Mosseri said in a post that the company was planning to extend its fact-checking program to Threads, Meta’s X competitor, next year.
Currently, Meta’s fact-checkers do not have the ability to rate content that has been created on Threads.
Meta uses independent fact-checkers to review and rate posts, remove content that violates its policies and reduce the distribution of content that is rated false, a program that started in 2016 on Facebook and expanded to Instagram in 2019. The company says it works with more than 90 fact-checking organizations in more than 60 languages.
