Do you have an email list jam-packed with subscribers? Here’s a better question; are your email leads actively engaging with your business and opening your messages? If not, stick around.
Email re-engagement is one of the glaring pain points marketers experience when turning prospects into buyers or boosting their retention rate with existing customers. It’s not easy to get more sales and click-throughs when no one is opening your emails in the first place.
Despite the rumors that email marketing is dead, it actually has an average return on investment of 4,400%, so it’s clear that this is still a vital strategy for growing your business.