Back-To-School Emails Are Pulling Higher Conversion Rates Than Last Year, Study Shows

Back-to-school email campaigns are pulling a 40% higher conversion rate than they did last year, according to findings released on Tuesday by LiveIntent. 

Women are the primary purchasers in households -- producing a 27% higher click-through rate and 160% higher conversion rate than men, LiveIntent reports based on activity by top retailers on its platform. 

The 18- to-20-year-old audience lead in conversions, with a 59% higher-than-average rate. But older demographics have the highest number of clicks.