Articles

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VOICES: Cancel culture, woke police, now Kauai’s Chief of Police
Cancel culture has now canceled six Dr. Seuss books because someone somewhere was offended. Read More.
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How to Create an Email Marketing Calendar
As an email marketing consultant, brands repeatedly tell me that they know this channel is important, but they just haven’t focused on it. Read More.
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Google Stops More Than Half The Clicks
Some 64.82% of Google searches in 2020 ended without the searcher clicking through to a web site on mobile and desktop, up from 50% in June 2019, according to analysis published Monday.  Read More.
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Leaked Docs Show Obama FTC Gave Google Its Monopoly After Google Execs Helped Obama Get Re-Elected
Eight years ago, the Federal Trade Commission had the chance to face down Google — the giant of Silicon Valley whose power now alters the free flow of information at a global scale, distorts market access for businesses large and small, and changes the nature of independent thought in ways the world has never experienced. Read More.
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What Are Email Open Rates?
Email open rates are a critical metric to track, as they tell you a lot about the success of your marketing campaigns. Read More.
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Content Marketing Guide for Technology Services
Content marketing is arguably one of the most important aspects of your overall approach to winning new business. It’s also one of the most difficult techniques to get right, each time, over a period of time. Read More.
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Media members outraged after cancel culture comes for Alexi McCammond: 'Where the hell are we as an industry'
Media members across the political spectrum expressed outrage Thursday after Alexi McCammond was forced out as Teen Vogue's editor-in-chief over backlash to tweets she posted as a teenager. Read More.
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Republicans push banking access bill to prevent discrimination based on 'woke' cancel culture
Sen. Kevin Cramer, R-N.D., and Rep. Andy Barr, R-Ky., said they are taking aim at the influence of "woke corporate cancel culture" on banking with the recently introduced Fair Access to Banking Act. Read More.
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Should Your Small Business Hire a Marketing Agency or Build a Marketing Team?
As your small business grows, at some point you’ll need to take your marketing strategy to the next level. Read More.
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The Left’s Culture War Is A Dangerous Distraction That Warrants Total Resistance
Bill Maher made an interesting point on his show last Friday, arguing that America’s obsession with political correctness is crippling its institutions, leaving the country hobbled in the geopolitical race with China. Read More.
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Failing mainstream “journalists” demand censorship of their thriving competition
The wildly popular independent publishing platform Substack is under attack by the failing mainstream media, which continues to lob laughably false accusations at journalists like Glenn Greenwald, formerly of The Intercept, in an attempt to silence them. Read More.
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Emojis Are Useful In Marketing Emails, But Not In The Workplace, Study Finds
Emojis are deemed unprofessional when used in workplace emails, but not in marketing messages, according to a report by Clutch.   Read More.
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Spotify Now Censoring Song Lyrics That Contain “Misinformation”
In a flashback to how art that offended the Soviet regime was blacklisted, streaming giant Spotify is now censoring song lyrics that contain “misinformation.” Read More.
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2021 Rising: D2C Emails Pulled Higher Conversion Rates
Direct-to-Consumer (D2C) brands increased their email conversion rates by 26% YoY in January and February, according to a new study from LiveIntent. Read More.
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BrandTotal Continues Battle With Facebook Over Data, Says It Could Face 'Immediate Liquidation
Analytics company BrandTotal is again urging a federal judge to prohibit Facebook from blocking BrandTotal's data-gathering efforts. Read More.

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