YouTube alternative Rumble to pay 'thought leaders' for exclusive content to attract non-MAGA audience

Video platform Rumble will pay eight well-known "thought leaders," including former Democratic Rep. Tulsi Gabbard and firebrand journalist Glenn Greenwald, to create exclusive content in an attempt to attract a more mainstream audience and compete with YouTube.

Rumble, which has billed itself as a platform for free speech and is popular with conservatives, hopes to diversify its consumer base by drawing in new users that are anti-establishment but not as right-leaning. Gabbard and Greenwald come from liberal backgrounds.

Greenwald and Gabbard will be paid hundreds of thousands of dollars each to create videos exclusively for Rumble for at least two hours before being able to post that content on other platforms.

Both will focus some of their content on Big Tech companies — their censorship of online speech and the accusations that they engage in monopolistic behavior.