Winning Engagement: Brands Are Spending More On Messaging

Brands are racing to improve their consumer messaging this year, judging by the 2021 Global Customer Engagement Review.

Of the companies polled by Braze, 60% plan to increase their customer engagement budgets, while 13% will decrease them. 

Older companies are more likely to see engagement as an investment priority — with 48% saying they do, versus 39% of young companies. Globally, 61% of U.S. forecast budget increases, as do 66% of those in Asia and 52% in Europe.