Everyone knows content rules all. It helps you stand out, attract potential buyers, and drive leads and performance. In fact, it’s estimated there is an average of 7.5 million blog posts published every day.
How does your content stack up? Maybe you’ve got a nice company blog that keeps your social channels stocked with organic content. Maybe you’re more focused on filling your online portfolio with case studies. Maybe you’ve got some downloadable templates saved on your company intranet. Maybe you even have a Youtube channel.
You have all of this great content, but it’s probably floating around in a bunch of different places. It’s everywhere and nowhere at the same time. So how will prospective customers get a full picture of your capabilities and thought leadership? How can you ensure your target demographic is consuming your content in a way that provides value?