Why Is Email Marketing Still Important for Online Business in 2021?

Electronic mail has come a long way from 1965, when academics at the Massachusetts Institute of Technology created a system to share information from remote terminals. After a couple decades and multiple improvements, including the familiar ‘@‘ sign and the ‘To’ and ‘From’ fields, email as we know it took form. 

Since then, it has grown and spread internationally. Today, more than half of the global population uses email to some degree (and that number is constantly growing). Businesses didn’t take long to notice, and even less time to realize how beneficial email could be as a marketing strategy. 

Fast forward to 2021. 

We have Facebook, Instagram, Twitter, Snapchat, TikTok — a list of social media and communication apps that goes on and on. Businesses quickly adapted to these platforms as well, working to stay connected to their subscribers, customers, clients, and supplies