Why Every E-Commerce Brand Needs to Be All-In on Email Marketing

Millions of consumers worldwide use email and its use continues to increase throughout the years. Email is one of the most popular communication channels, and the majority of emails sent daily are business related.

Think of how many emails you receive on a daily and weekly basis — they consume a large part of our life. From notifications to paperless billing — we rely heavily on emails every single day. 

Email marketing has continued to be one of the most effective ways for a business to market to its customers. Email is personal and the open rates put your message in front of its intended recipients more than any other channel.