Why email marketing is still crucial in 2021

With the rise of digital technologies and social media, many marketers think that email marketing is a thing of the past.

However, this couldn’t be more wrong! Research shows that there will be 4.1bn email users by the end of 2021. This means that email platforms will be one of the largest and most used communication platforms leveraged by businesses to engage with their customers. 

However, to make the most out of your email marketing services, businesses need to take a holistic approach towards crafting the right email marketing strategy. Luckily, there are many email marketing automation software platforms available to organise your email campaigns, schedule them and even offer analytics for their success.