Where Savvy Businesses Should Allocate Marketing Spend in 2021

It’s no secret that 2020 put brands in a big bind when it came to marketing and increasing sales during a time when many small businesses were failing and millions of Americans found themselves out of work. In order to survive, a massive shift occurred, from traditional advertising and in-person events to overwhelmingly online efforts.

Savvy businesses should expect this trend to continue in 2021, simply because we’re not out of the woods yet. We still have a way to go before “normal” returns, and in the meantime, technology is making things previously believe impossible not only possible, but commonplace.

Investing in many of these new technologies will be wise, not just because we still have months to go before the pandemic becomes a thing of the past—finally. However, after significant investment into these new (or improved) tactics, we can certainly expect them to stick around and perhaps continue to evolve as we slowly blend them back in with traditional techniques.