What Is Email Automation?

Email automation can improve your business's email marketing campaigns by sending timely, relevant emails when your audience is most likely to engage.

The use of email automation for marketing campaigns and continued communication with customers can be a highly impactful, efficient, and inexpensive tool. Email automation delivers your messaging to your targeted audience at precisely the right moment. This practice increases customer click rates and sales per email, as opposed to other marketing methodologies.

Understanding email automation and how it works

The value (and genius) of email automation is that you can send timed or scheduled emails to potential customers, followers, and subscribers when desired. This practice is terrific for online businesses that want to share messaging that corresponds with other business-related attributes (or developments) that customers may be interested in.