What Is A/B Testing in Email?

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

As a business owner, you know how important it is to build an email list and engage in email marketing. But you may also be wondering how to send more effective emails. How can you increase the number of subscribers who are opening your emails, engaging with your content and clicking on your links? The answer is to start A/B testing your email campaigns.

What is A/B testing?

A/B testing is also referred to as split testing, and it is the process of sending two versions of an email to your subscribers. The emails are nearly identical, with just one variable changed.