What Are Click-Through Rates
Let’s begin by defining exactly what a click-through rate is. To make sure that we are accurate in our definition of what a CTR is, let’s go right to the source, Google. The click-through rate definition, according to Google, is a ratio that shows how often people see your ad or your organic (SEO) listing and end up clicking on that ad or listing. That ratio is known as the click-through rate or CTR for short.
Why Click-Through Rate Is Important
All too often agencies will provide impression data for ads. You’ll typically see a spreadsheet that has an ad identification number followed by the number of impressions (the number of times that the ad was seen) that the ad had. The problem with this metric is that without including the click-through rate, you have no idea how well the ad performed or didn’t.