What Business Leaders Must Know About Thought Leadership Content

Until recently, the sharing of knowledge was the domain of educators, and it took place in institutions of learning. Beyond that there were columnists and commentators in the media who formed an informal circle of knowledge sharing.

Today, knowledge creation and knowledge sharing have become more egalitarian. Business leaders, policy-makers and entrepreneurs are taking to different forums to share their ideas, insights and perspectives based on their deep knowledge of a subject or an area of interest.

We know this as thought leadership content.

Thought leadership content serves a number of objectives: it adds depth to our understanding of a subject, promotes diversity of thought and helps connect the dots.