Spanish-language television network Univision is crying foul as Google’s YouTube TV prepares to remove the channel from its main bundle to an added price plan at the end of the month, a move the broadcaster alleges has discriminatory and political consequences.
"I honestly don't know what their rationale is. The only thing I can tell you is they're doing this at a time right around the midterm elections and the key gubernatorial elections. And they did this at a time where the Hispanic audience is no longer a party vote. It really is an issues vote. And they will be swayed by the messages that politicians make to them and they make through us," TelevisaUnivision CEO Daniel Alegre told FOX Business in an exclusive interview.
Negotiations with the tech giant, while ongoing, have failed to produce an agreement, forcing the broadcaster into fight mode. Starting Wednesday, a national ad blitz is rolling out in major publications, including the Los Angeles Times, The Houston Chronicle, The Miami Herald and USA Today, among others, where Alegre pens an open letter entitled "Do the Right Thing Google," warning about the dangers of limiting information for Hispanics. Univision reaches more Hispanics in the U.S. than any other television network.
