According to Visa’s research, nearly two in five (40 percent) UK consumers would consider replacing physical items such as house or car keys with biometric authentication methods like fingerprints or facial recognition.
The research, which surveyed 2,000 UK consumers, highlights a growing confidence in biometrics as a secure and also convenient means of protecting personal data, with nearly a third (31 percent) considering eye scanning technology for making secure payments.
Additionally, over half (52 percent) of respondents agree that biometric authentication is more secure than passwords, and 42 percent feel it provides better protection for their personal data. To add to that, 54 percent of UK consumers believe biometrics can significantly reduce fraud, aligning with rising concerns about sophisticated cybercrime tactics.
As digital identities gain traction, the study also reveals that nearly half (49 percent) of UK consumers would be willing to replace physical documents – such as passports and driver’s licenses – with digital versions to improve data security all around. Among younger demographics (18 to 34), the adoption of digital identification is particularly strong, with 56 percent expressing interest in using digital IDs at airports, hotels, and events. However, older generations (65+) are more hesitant, with only 37 percent willing to make the switch.
