Two-Thirds of Small Businesses Conducting Email Marketing Execute Without CRM, Despite Accessible Technology

WASHINGTON, Jan. 19, 2021 /PRNewswire/ -- Almost two-thirds (64%) of small businesses in the U.S. admitted to conducting email marketing without marketing software or a CRM in 2021, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms.

Without CRMs such as HubSpot or Salesforce, small businesses must handle email marketing manually.

Digital marketing experts like Tina Fleming, brand strategist at digital marketing agency Designzillas, believes a CRM is an essential part of any business's marketing strategy.

"Conducting email marketing without a CRM is a mistake, plain and simple. You are leaving money on the table if you're not using a real CRM," Fleming said.