Travelers Expect Personalized Messaging, Study Finds

Most consumers are frustrated with the messaging they receive from travel marketers, according to a study from Redpoint Global, conducted by Dynata.

Of the prospective travelers surveyed, 67% dislike getting travel offers when they have no plans to travel. But only 24% of believe that travel companies consistently deliver messaging pre-trip, during and post-trip.

At the same time, 73% feel they need personalized, real-time messaging to feel safe and comfortable.