Top Email Marketing Trends to Watch For in 2021

Having survived the rise of Facebook, YouTube, Instagram, TikTok and other social media platforms, email marketing still has huge marketing potential. More than 4.4 billion people worldwide are expected to be using email by 2024. Such a massive user base makes it a powerful platform for businesses to directly reach out to their target audiences.

But a cookie-cutter approach isn’t enough. Gone are the days when you could randomly send out mass emails to promote your latest offers. As the way people interact online changes with new devices and technologies, it’s important that your email marketing strategy keeps up with the evolving times.

Look back upon some email marketing trends that caught our attention in 2020. Some of them are still effective, so you can leverage them again.