Top 5 Email Marketing Challenges of 2021

Communication apps like Slack and Microsoft Teams and chatbots have been cited to be the email killers. However, they aren’t even close enough to take over the email. Email still works to date and Email Marketing remains one of the best ways of connecting with customers. In fact, the number of active email users is forecasted to reach 4.3 billion in 2023. This large number provides marketers an excellent Return on Investment.

Reports also suggest that almost nine out of every ten marketers use email marketing to distribute content organically. Email marketing has stood the test of time and has stayed relevant to date. However, these same marketers face the never-ending cycle of strategizing and executing marketing campaigns. Any hurdles or obstacle in the course of developing and deploying an effective marketing campaign will not only waste their efforts but will also waste precious time.

Hence, it is imperative for marketers to stand firm and stay abreast of trends and challenges to stay a step ahead of their marketing campaigns and be ready with solutions to overcome any kind of hurdles. Among the two, let’s see what challenges lie ahead of marketers in 2021.