As of May 17, TikTok will start implementing new rules affecting content appearing on the app’s For You feed (FYF), and the changes are prompted by concerns about so-called “harmful speech” and “misinformation.”
FYF is vital for the visibility of content, since it opens and plays videos automatically when the app is launched, something TikTok refers to as its “personalized recommendation system.”
A post on the company’s site titled, “For You feed Eligibility Standards,” reveals that content that is deemed as health or news “misinformation” will be censored from this tab more stringently going forward.
On the health side, TikTok looks to clamp down on anything from videos promoting “unproven treatments,” dieting and weight loss, plastic surgery (unless related risks are included as well), videos allegedly misrepresenting scientific findings, to the very broadly defined content that is considered misleading, and “could potentially” cause harm to public health.
