This One Thing Could Be Sabotaging Your Sales Enablement Program

Why Your Business Needs a Communications Plan

One of the most overlooked parts of any successful sales enablement program is the communications plan. Without one, you’re not going to get very far in your goal for increased revenue and customer satisfaction. To create an effective strategy for communication, it is important to decide what channels are the most appropriate for this kind of information delivery. (i.e., email, social media) Then, creating an outline with specific goals based on desired outcomes such as increasing website traffic or providing more training videos.

Communication is a Critical Part of Your Sales Enablement Program

A communications plan is an important component of any sales enablement program. If you have a well-thought out and executed strategy, your reps will be ready to pitch the key points with buyers effectively.