The why and how of marketing automation

What do we mean by marketing automation?

Marketing automation is a broad term that encompasses many technologies, tools, and solutions designed to improve efficiencies in your marketing process while creating less work for the individual.  Marketing and sales departments should use marketing automation to automate online marketing campaigns and sales activities to increase revenue, maximize efficiency, and improve consumer experience.

When combined with a good digital marketing strategy, a good marketing automation solution will help you identify your audience, create compelling content, and automatically trigger actions based on schedules and customer behavior.