The Ultimate Guide to Personalized Email Marketing: Tips and Examples

As technology progresses, consumers want to experience more personalized and relevant content, both online and offline. To meet such demands, service and product providers are turning to email marketing to attract customers and engage with them. After all, it is expected that by 2022, the number of email users across the globe will reach a whopping 4.3 billion.

However, it has come to marketers’ attention that simple email marketing is not enough to acquire and retain customers. While it is true that email marketing has an average return of investment of 3,800 percent, plain emails only have an open rate of 13.1%.

This means that less people actually open up their emails and read them to the very last line. To increase this statistic, marketers must utilize a technique called email personalization. Email personalization is a process that uses the subscribers’ personal information to produce more targeted emails, giving customers individual treatment and increasing email marketing metrics significantly.