The Email Undertow: Consumers Are Eager To Open Messages From Brands And Everyone

Email may not be the most preferred channel for hearing from brands. But once people sign up, they will tolerate a fair amount of it, judging by The Path To Email Engagement in 2021, a study by Pathwire. 

Among email users, 63.3% check their emails at least twice a day and 25.4% more than five times a day.

Moreover, 51.% check their Gmail promotions tab daily, and 28.7% once a week. And 37.3% look at their spam folders once a day.